Visus Moneta

One day I was driving in my car and I was thinking about money. Some people say that a million dollars is a lot of money, and for some 200,000 is a lot. Some people think of a million as chump change. I’ve always thought that a million isn’t really that much money. I don’t really know what too much money is. I can’t fathom it. So, I was thinking, how do others know what a lot is? People generally don’t know what a lot of money is. The more they have, the more they think they need. I was thinking that even though I have X in the bank, there millions of dollars right in front of my face; everywhere I turn I see money; it’s all around me.

Synesthesia is defined as “A condition in which one type of stimulation evokes the sensation of another, as when the hearing of a sound produces the visualization of a color.”

My idea is not synesthesia but it is similar in the sense that perception changes. I think some people can have the ability to see value in everything around them. As I was driving I noticed the 20 and 30 thousand dollar cars passing by me, the 400 to 800 thousand dollar houses, and the million dollar corporate offices around me. Money is all over the place, and I think it’s interesting how for a few moments I saw value in everything around me. I don’t know if they have a term for seeing things as something of value, if they don’t I term the idea Visus Moneta.

Business Principles

I'm realizing that business is a dog-eat-dog world. Eat, or get eaten. It's like this realization came from someone throwing an Ayn Rand book at me and objectivism hitting me right in the face. Everyone is looking for their own interest. While I'm not going to go in the Gordon Gekko 'Greed is good' route, I do have some good realizations that I've came up with.

1. Take money out of other people's pockets and put it into your own. This idea is the basis on making money. You have to get as much money from others that you can and still retain the customer and their loyalty. I might add to this that we keep the money in our own pockets for as long as we choose. We have to have more income than expenses if we want to stay afloat.

2. Have other people do your work for you. What I mean by this is, other people can do the tasks that you need to do. It might be less costly to get someone to do it if you use the time to focus on something more productive. But what I mean here is to get them to do it for free, either like a pyramid scheme or in marketing. For example, if you have every customer write a testimonial on their blog or on their website for our company, you're going to have a higher page relevance because other people are doing your marketing for you. That's why customer satisfaction and enjoyment are necessary. Once they are happy, in that happy state, we get them to post a banner on their website, which will also give us traffic. Do we have to pay for it? Not really. And hopefully, they'll just do it out of the goodness of their heart. Unlikely though. We have to set up a good campaign for them to do it.